Competitive intelligence
that talks back.
Battle cards tell your reps what to say. Simulations make sure they can actually say it. Battlecard is the first platform that does both, with AI buyers that fight back, real-time scoring, and coaching that makes reps better after every session.
No signup required. Free for your first competitor.
Reps lose 40% of competitive deals because they can't handle the objection they didn't see coming.
They know your product. They don't know the other product. The buyer does. That gap costs you deals every week, and no amount of product training fixes it, because product training doesn't teach you how to sell against someone else's pitch.
Practice against AI buyers that know your competitor's pitch.
Pick a competitor. Pick a buyer persona. Start the call. The AI prospect raises real objections based on actual competitor strengths, pushes back on your pricing, and tests whether your rep can hold the deal together.
After every session: a detailed scorecard across objection handling, competitive positioning, discovery, and closing. Plus the single most important moment in the call, with exactly what the rep should have said instead.
Live performance metrics update after every exchange. See exactly where you're strong and where you're losing the prospect.
Practice your pitch against 25 different buyer personas. From CISO to startup founder, each with unique concerns and objection styles.
Real-time coaching tells you what to say next. Tactical alerts warn you when you're losing credibility. Your active battlecard is always visible.
After every session, get a detailed breakdown of what you did well and what you missed. Persona-specific feedback, not generic advice.
The AI identifies the single most important exchange in your conversation and shows you exactly what you should have said.
Call the AI. It sells back.
Voice-enabled competitive simulations. Your reps speak, the AI prospect responds with real objections, and the entire call gets scored and debriefed. Same personas, same competitors, same coaching. Just closer to the real thing.
Type a competitor. Get a battle card in 60 seconds.
Strengths, weaknesses, positioning strategy, objection handlers, and pricing comparison. All generated from live data, not a template from 6 months ago. Export as a branded PDF. Share it with your team before the next call.
Positioning
"HubSpot is great if you want an out-of-the-box CRM. Attio is for teams that need the CRM to adapt to their workflow, not the other way around."
Top Objection
"We already use HubSpot." → "What would you change about it if you could?"
Practice. Score. Improve. Repeat.
Every simulation ends with a coaching debrief that's specific to what happened in your call. Not a generic training module. A personalized breakdown of where you handled the prospect well and where the deal slipped.
Scores across four dimensions track your improvement over time. Team leaderboards show who's practicing and who's getting better. Managers see which reps need coaching on which competitors.
Overall Score
Session #12, vs Competitor A
"Strong competitive positioning on pricing. Missed an opportunity to ask about their evaluation timeline before the objection phase."
This isn't for everyone. It's for teams that sell against someone.
If you have a sales team, named competitors, and deals you've lost because a rep wasn't ready for the objection, Battlecard is for you. Founders, VPs of Sales, enablement leads. Teams of 5 to 50. Companies that move fast and can't wait 6 months for an enterprise tool to tell them what they already know.
Sure, you could prompt your way to a battle card. Then what?
You'd need to do it again tomorrow when the competitor updates their pricing. And again for every new competitor. And you'd need to build scoring for your reps. And persona-based simulations. And a way to track improvement. And team leaderboards. And voice mode. And PDF exports. And a shared library.
Or you could use Battlecard and have all of that in 60 seconds.
$200,000 a year. That's what the other guys charge for worse.
Enterprise revenue intelligence tools were built for a pre-AI world. Human analysts. 6-month implementations. Per-seat contracts that cost more than some of your reps earn. Battlecard delivers competitive intelligence and sales simulation in 60 seconds for less than your team's coffee budget.
What sales teams pay today
Total: $200,000+/year
Plus 3-6 months implementation. Plus a RevOps team to run it.
What you pay with Battlecard
$49
/month
Battle cards + voice simulations + AI coaching + persona system + PDF exports + MCP integration
Ready in 60 seconds. Cancel anytime.
90% cheaper than the tools that do less.
Klue charges $16,000/year for battle cards. We charge $49/month for battle cards, simulations, voice training, and coaching. Everything below costs less per month than one Gong license costs per week.
Free
Try Battlecard with a single competitor snapshot.
- ✓1 competitor battle card
- ✓AI-generated positioning
- ✓Objection handling
- ✓Pricing comparison
Starter
For small teams getting started with competitive intelligence.
- ✓3 competitors per month
- ✓5 AI sales simulations
- ✓Full battle cards
- ✓PDF export
- ✓Email support
Pro
For scaling teams that need the full competitive edge.
- ✓Unlimited competitors
- ✓Unlimited simulations
- ✓PDF export & sharing
- ✓AI sales coach
- ✓Priority support
Team
For larger teams with advanced collaboration needs.
- ✓Everything in Pro
- ✓Team analytics dashboard
- ✓Team leaderboards
- ✓Shared battle card library
25+
Buyer personas
50+
Battle cards generated
4
Scoring dimensions
See it for yourself. No signup. No credit card.
Your first competitor analysis is free. Takes 60 seconds.